Agricultural Marketing Publications


For more information, please contact:
Dr. Ramu Govindasamy,
Professor & Marketing Specialist
Department of Agricultural, Food and Resource Economics
55 Dudley Road New Brunswick, NJ 08901
Phone: (848) 932-9192


Organic Produce




Biotechnology - Consumer Perceptions


South Korea Public Preferences for Genetically Modified Foods: a Random Parameter Model
B. Onyango and R. Govindasamy
Date: Oct. 2004



Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis
R Govindasamy, B. Onyango, W. Hallman, H. Jang and V. Puduri


Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis
B. Onyango, R Govindasamy, W. Hallman, H. Jang and V. Puduri
Date: June 2004


Fin Fish and Shell Fish Consumer Demand


Consumer Perceptions and Preferences for Organic Aquatic Products: Results from the Telephone Survey.
L. J. O’Dierno, R. Govindasamy, V. Puduri, J. J. Myers and S. Islam
Date: June, 2006



Ethnic Produce Marketing




Demographics and the Marketing of Asian Ethnic Produce in the Mid-Atlantic States.
R. Govindasamy, A. Nemana, V. Puduri, K. Pappas, B. Schilling, J. E. Simon, R. V. Vranken and L. Brown
Date: May, 2006


Afrian Natural Products


An Overview of Marketing of Ghana Natural Product
R. Govindasamy, B. Onyango, V. Puduri, J. Simon, H. Juliani, J. Asante-Dartey, H. Arthur, B. Diawuo and D. Acquaye
Date: November, 2006


A Comparison of Wholesaler/Retailer Business Characteristics of Natural Products between Ghana and Rwanda
Ramu Govindasamy, James Simon, Venkat Puduri, H. Rodolfo Juliani, Juliana Asante-Dartey, Hanson Arthur, Bismarck Diawuo, Dan Acquaye, Nicholas Hitimana
Date: November 2006


Consumer Responses and Attitudes


Potential Impact of Agro-terrorism Perceptions on Demand for Locally Grown Products
R. Govindasamy, C. Turvey and V. Puduri
Date: November, 2006


Country of Origin Labeling of Fresh Produce: A Consumer Preference Analysis.
V. Puduri, R. Govindasamy and B. Onyango
Date: June, 2006


Demographic Characteristics of Consumers who Read Grocery Brochures Regularly and Those who are willing to Switch Supermarkets to Buy Advertised Specials: An Analysis
R. Govindasamy, A. Kumaraswamy V. Puduri and B. Onyango
Date: June, 2006


Evaluating Consumer Usage of Nutritional Labeling: The Influence of Socio-Economic Characteristics
R. Govindasamy and J. Italia
Date: January, 1999


The Influence of Socio-Economic Characteristics on Food Advertisement Usage
R. Govindasamy and J. Italia
Date: January, 1999


Predicting Consumer Response Toward Pesticide Residues
R. Govindasamy, J. Italia, and A. Adelaja
Date: January, 1998


Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis
R. Govindasamy and J. Italia
Date: November, 1997


Consumer Response and Perceptions of Integrated Pest Management Produce
R. Govindasamy, J. Italia and J. Rabin
Date: May, 1998


Quality of Agricultural Produce: Consumer Preferences and Perceptions
R. Govindasamy, J. Italia and C. Liptak
Date: February, 1997


Farmers' Markets


Farmers' Markets: Consumer Trends, Preferences, and Characteristics
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998


Farmers' Markets: Managers Characteristics and Factors Affecting Market Organization
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998


Farmers' Markets: Producers' Characteristics and Status of Their Business
R. Govindasamy, M. Zurbriggen, J. Italia, A. Adelaja, P. Nitzsche and R. VanVranken
Date: June, 1998


Jersey Fresh


Consumer Awareness of the Jersey Fresh Promotional Program
R. Govindasamy, K. Sullivan, V. Puduri, B. Schilling, and L. Brown
Date: July, 2005


Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey
Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Logan Brown and Venkata Puduri
Date: March, 2004


Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: February, 1998


Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: March, 1998


Retailer-Wholesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh
R. Govindasamy, A. Pingali, J. Italia and D. Thatch
Date: April, 1998


Ag Tourism


Income Distribution Comparison of Farms with Innovative Activities: A Probabilistic Approach
R. Govindasamy, A. Pingali and F. Hossain
Date: January, 1998